During this session, facilitated by Carlos Laorden from El País, the participants emphasized the need to define a common terminology and take measures to reduce the risks of falsification and deception of consumers.
The improvement of tracking systems, the adoption of new technologies and the development of new electronic systems can be important tools in the fight against counterfeiting.
Jean-Claude Ruf, the Scientific Coordinator for the OIV, emphasized that there exist challenges specific to the vitivinicultural sector, where fraudulent practices most often lead to a change in the quality and authenticity of products rather than to health risks.
At the level of the OIV, this need to guarantee authenticity and identity is addressed through the adoption of standards, notably regarding:
Taken together, these elements still do not preclude the possibility of counterfeiting. Wines or wine-based spirits with a strong added value are more susceptible to counterfeiting, this being the reason why we must establish certain systems of packaging identification, and also ensure appropriate consumer education.
While the OIV standards are intended to improve the quality of and maintain the natural and essential characteristics of wines, they are also crucial to avoid technical barriers to trade in an increasingly global market (43% of wine consumed has crossed at least one border).
In conclusion, Jean-Claude Ruf is pleased with the quality of the relationship between the OIV and the Codex Alimentarius (the OIV has observer status) and reminded the Codex that it can rely on the OIV as the leading technical and scientific intergovernmental organisation in the vitivinicultural sector.