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28 January 2020 — OIV life

The OIV and UNWTO join forces for the promotion of wine tourism

Homepage > News > OIV life > The OIV and UNWTO join forces for the promotion of wine tourism

The OIV and UNWTO have reached a Memorandum of Understanding to promote wine tourism as a rural development tool.

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In line with the new Strategic Plan 2020-2024, the Director General of the International Organisation of Vine and Wine (OIV), Pau Roca, has signed a Memorandum of Understanding (MoU) with the Secretary-General of the World Tourism Organization (UNWTO), Zurab Pololikashvili, with the objective of promoting wine tourism at the global level.

The two intergovernmental organisations met on 24 January at the UNWTO headquarters in Madrid, Spain, to sign this agreement in principle, seeking to give impetus to guidelines and concrete actions designed to foster wine tourism.

Pau Roca considers that “this joint work will make it possible to carry out the axes of the Strategic Plan of the OIV and its goals, and at the same time achieve 13 of the 17 Sustainable Development Goals (SDGs) of the United Nations”. The OIV Strategic Plan specifically makes reference to the need to “encourage and participate in the development of wine tourism, viticultural landscape and terroirs, highlighting their importance for society”.

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