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19 June 2018 — OIV life

Presentation of Lebanese wines in Switzerland

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At the invitation of the Lebanese Ministry of Agriculture a presentation of Lebanese wines was organized in Switzerland in Zurich, then in Geneva on June 11th and 14th 2018.

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This event, the fifth of its kind, (the previous iterations having taken place in France, the USA and Germany) brought together 32 business from the country’s different viticultural areas.

On this occasion, the Minister for Foreign Affairs, Gebran Bassil, highlighted the dynamism of the Lebanese vitiviniculture industry, with its high-quality wines which are exported around the world.

The Director General for Agriculture Louis Lahoud recalled the long history of Lebanese viticulture and emphasized the efforts made by the Lebanese government to promote their wines and support businesses within the industry.

In an ever more globalized world market where nearly 45% of wines consumed have crossed at least one border, common promotion makes more sense than ever, as Jean-Marie Aurand made clear in his speech.

Lebanon boasts 14,000 ha of vines across the country for an annual production of 80,000 hL, of which more than 20% is exported around the world.

This event, the fifth of its kind, (the previous iterations having taken place in France, the USA and Germany) brought together 32 business from the country’s different viticultural areas